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House of Highlights to host Dodgeball event with FaZe Clan, $ 250,000 payout

By

Andrew Cohen


Bleacher Report’s House of Highlights will pit popular internet personalities against each other in a dodgeball tournament this Friday on the Warner Bros. Los Angeles studio lot. The winning team will receive $ 250,000.

Forget ESPN 8 The Ocho: The tournament will be streamed live on YouTube and will feature four teams made up of influencers from Y. consistouTube and gaming, including FaZe Clan, 2HYPE, MMG, RDCworld1, Destruction, SupremeDreams and CashNasty. This event sponsored by Pizza Hut is the third part of what Bleacher Report calls “Live Creator Contests”.

Bleacher Report’s first creator event was a golf challenge in November to delight younger viewers to Turner’s linear broadcast of. to see The gamein which Phil Mickelson and Charles Barkley beat Peyton Manning and Steph Curry in golf.

The second influencer event was a Basketball Knockout Royal, which took place before Turner’s coverage of the NBA All-Star Game in March. This knockout event drew 81,000 concurrent viewers and an average 60,000 minute audience. With these metrics in mind, B / R decided to run its upcoming dodgeball influencer event as a standalone program, regardless of whether viewers are driven to traditional sports.

“These numbers can be compared really well in the demo with an MLB or NHL game of the regular season,” said GM Doug Bernstein of House of Highlights to SportTechie. “For the 13 to 24” [demo], we had more success with the individual events that we hosted than with the events that we supported.

“We were blown away by the interactivity, with 3,000 comments every minute. When you think about how people traditionally watch a sporting event, it’s pretty leaned back, but that’s very leaned forward, very active. “



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