Kiswe, the global interactive video company, and Rock Entertainment Holdings announced a collaboration to easily and cost-effectively locate the world’s largest esports tournaments for broadcast in the APAC region. The partnership will enable Rock Entertainment to deliver eSports content from around the world and make it APAC specific, creating a rich, personalized gaming experience for players and fans in their native language.
As part of the collaboration, Kiswe Studio localized the popular e-sports tournament 2021 VALORANT Champions Tour Stage 1 and 2 – Challengers Hong Kong / Taiwan for Rock Entertainment and then streamed it on their linear channel “Blue Ant Extreme” in March and April 2021. Look out for the VALORANT Champions Tour Phase 3 – Challengers Hong Kong / Taiwan LIVE 2021 finals in July 2021, as well as other upcoming esports matches.
The esports industry is forecast to reach $ 1.5 billion by 2023. Although they are virtual tournaments, many tournaments are currently being produced with commentary, graphics and videos aimed only at local markets. Kiswe Studio enables event organizers to create and scale personalized content anywhere, in any language.
The partnership will enable eSports producers and casters to work remotely, eliminate travel and equipment costs and risks associated with on-site production, and create new ways to offer premium content and competitions and grow a diverse audience . Networks will also be able to cost-effectively localize games, open up new markets for innovative content, and open up new monetization opportunities. Gamers can look forward to seeing and interacting with bespoke, world-class, competitive gaming content from around the world in their own native language.
“We are excited to partner with Kiswe to bring Valorant and other live and localized esports broadcasts to our viewers across Asia,” said Beatrice Lee, Asia Pacific CEO, Rock Entertainment Holdings. “This partnership is about delivering the content our esports fans love in a personalized and inclusive way.”
“The globalization of esports also requires localization, and a simple translation is not enough,” said Mike Schabel, CEO of Kiswe. “Kiswe Studio can customize esports games from anywhere, capturing even the most subtle cultural nuances for each region and delivering the most enjoyable gaming experiences.”