(Oslo, September 21, 2021) – MasterCard announced today that it is joining the Meltwater Champions Chess tour as an official partner and naming Magnus Carlsen, the highest-rated chess player of all time, a global brand ambassador for Mastercard as the company adds chess to its coveted list of sports sponsorships. Carlsen is a natural addition to the company’s all-star ambassador line-up, as well Lionel Messi, Naomi Osaka, Crystal Dunn and Dan Carter.
Over the past decade MasterCard has developed one of the most diverse sports and entertainment portfolios in the world. In 2018, MasterCard became the first global sponsor of League of Legends Esports in a multi-year partnership with Riot Games, which means the support of the eSports community through Mastercard. The sponsorship portfolio also includes partnerships in the fields of art and culture, cuisine, sports and music.
“It has always been important to me to expand the influence of the game of chess. Have MasterCard, which brings people and their passions together in a meaningful way, partnering with the tour is very exciting, ”said Carlsen. “Chess has given me so much” priceless experiences over the years and I’m proud to be part of it MasterCard to bring the sport closer to millions of fans around the world. “
From an initial boom on Twitch and streaming platforms to the Netflix series “The Queen’s Gambit”, chess has grown and developed significantly in the last 18 months. Online tournaments have also taken the popularity of chess to new heights. More than 27 million hours of Meltwater Champions Chess tour have been seen in their inaugural season so far, more than every hour of chess on Twitch in 2019 while the tour finale is still pending.
“Mastercard loves connecting people with their passions,” said Raja Rajamannar, Chief Marketing and Communications Officer, MasterCard. “Together with Magnus, who is widely regarded as the best chess player of all time, and the Meltwater Champions” Chess tour underscores our enthusiastic commitment to providing cardholders with priceless experiences that celebrate the physical and mental sport of chess. We look forward to bringing the game they love to the global chess community and meeting new enthusiasts. “
“Partnering with one of the most established brands in the sports world is an incredible moment not only for Magnus and the tour, but also for the global chess community,” said Andreas Thome, CEO of Play Magnus Group. “We are proud to have a platform for global brands such as MasterCard activate with chess. “
Together with Carlsen and the tour, MasterCard curates a wide range of Priceless experiences and exclusive benefits for cardholders through Priceless.com and upcoming promotions so fans can experience what they love about chess. Starting today, cardholders can opt for the “first come, first served” principle Chess insights from world chess champion Magnus Carlsen Experienceon October 22nd. Fans can join Carlsen during a virtual live experience and listen to him talk about his passion for chess, while Carlsen answers selected questions from the live audience throughout the digital experience. The participants of the experience also receive a one-month premium subscription at chess24.com.
Through this partnership MasterCard will also create a chess-focused curriculum for their signature science, technology, engineering and math (STEM) program, Girls4Tech ™, continuing the brand’s commitment to promoting gender equality and nurturing a future generation of women chess players.
CEO Play Magnus Group
Above Play Magnus Group (Euronext: PMG)
game Magnus group is a global leader in the chess industry focused on delivering world-class digital experiences to millions of chess players and students. The company offers e-learning and entertainment services through its market-leading brands: chess24, Chessable, iChess, New In Chess, Everyman Chess, Silver knights, Aimchess, the game Magnus App Suite, and the meltwater champions Chess tour. The group’s mission is to advance chess to make the world a smarter place by encouraging more people to play, watch, learn and make a living from chess. game Magnus group is listed on Euronext Growth Oslo under the ticker PMG. Further information can be found at pmg.me.
Above MasterCard (NYSE: MA)
MasterCard is a global technology company in the payments industry. Our mission is to connect and advance an inclusive, digital economy that benefits everyone everywhere by making transactions safe, easy, smart and accessible. With secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and companies achieve their greatest potential. Our decency quotient or DQ determines our culture and everything we do inside and outside our company. With connections in more than 210 countries and territories, we are building a sustainable world that opens priceless opportunities for everyone.
This information is subject to disclosure requirements under Section 5-12 of the Norwegian Securities Trading Act.
- Download announcement as PDF.pdf
© NTB Norway, source NTB government publications in English