LinkedIn recently reported that seven technical issues related to ads were found and fixed on the platform, affecting eight percent of LinkedIn Marketing Solutions customers.
The issues at hand were almost entirely related to metrics related to advertising campaigns and sponsored posts on the site. Examples of data that may be affected include video views, mobile clicks for advertising campaigns, sponsored campaign insights, and so on. In short, if this information was related to ads, it was potentially affected. However, unlike most of the major glitches and bugs affecting social media platforms, this one was pretty self contained. Apparently only eight percent of Marketing Solutions customers were affected by the changes. While they’re definitely not happy with the current procedure, it’s pretty obvious that things could have been so much worse.
The technical issues were publicly acknowledged and addressed by Gyanda Sachdeva, Vice President of Product, LinkedIn Marketing Solutions. In a statement reported by AdWeek, the VP assures users that the impact of these errors was minimal and that they were fixed within two weeks of their discovery. In addition, customers are informed and offset credits are granted to their accounts in good faith. Sachdeva even adds a number to the mix that says the loss of damage for about 66% of the affected population was $ 25. She ends her testimony by further reaffirming LinkedIn’s efforts to resolve issues quickly while maintaining transparency with users.
LinkedIn is a pretty important source of income for many users on the Internet. The platform not only hosts their résumés and résumés, advertising campaigns and the like are usually the best opportunities for individuals and small businesses to get noticed and recognized. With ads having such an impact on a website that people rely heavily on for their basic income, mistakes of any kind can prove to be a devastating blow to users. However, LinkedIn’s transparency on the matter and the speed with which the problem was resolved is inspiring.
Errors and technical issues are an inevitable part of the social media game. As platforms update almost every month and add more content to stay relevant and useful while serving thousands of users, there can be slips here and there. The important part is getting them recognized ASAP, resolving them ASAP, and keeping your own community updated throughout the process.