Ubisoft chief insists “NFTs are just the beginning” for the company


In the past few weeks, prolific and somewhat infamous developer and publisher Ubisoft has made a massive foray into the NFT space. While it is taking the industry by storm, Ubisoft is effectively becoming the first mainstream developer to take the development marketplace. However, after a twinge of doubt and some wavering opinions from Ubisoft employees, CEO Yves Guillemot stepped up to answer questions. All in all, it was a confusing session and the broad Ubisoft team has even more problems.

Allegedly, Guillemot alleged in an illuminating and crucial statement:

“These NFTs are just the beginning.”

What else was revealed at the meeting?

From MTX to NFT

During the large question-and-answer session, Yves Guillemot discussed a somewhat bizarre parallel between MTX and NFTs. In the past few weeks after Ubisoft announced Quartz, an NFT platform, fans have been in a state of excitement over the company. When Quartz (and NFTs in Ghost Recon) was revealed, reception was remarkably poor. However, Guillemot insists that the developers will have to survive this, since the same thing happened with MTX.

Yves Guillemot has been at the helm of Ubisoft since 1986. (Image Credit: NME)

Guillemot may not realize that, for the most part, microtransactions are still not widely accepted. They are still debated about whether or not they are a necessary mechanic and gamers still disapprove of having to buy them. We have been microtransactions in video games for more than a decade now, and we still get to grips with the sometimes “pay to win” aspect.

Guillemot essentially raved about the emerging “metaverse” and spoke at length about play-to-earn games and crypto integrations. Ultimately, despite ongoing backlash from fans and staff, Guillemot confirmed that the company is sticking to its decision to introduce NFTs to the Ubisoft world.

Show up or emergency?

NFTs are about to become a huge part of gaming, especially when it comes to the metaverse. Although the idea is slow for many fans, NFTs can add inherent value to their in-game items. NFT technology eliminates one-time, worthless purchases by turning skins, cosmetics, and unlocks into NFTs. At this point, fans can trade NFTs on the blockchain using the concept of proof of ownership to add value to their items.


NFTs can be anything from digital skins to images like “crypto punks”. (Image source: CoinDesk)

However, despite this financial potential, gamers are reluctant to keep up with the market in general. While cryptocurrency seems to be booming with younger gamers, NFTs have yet to catch on at this level. For example, in the last few weeks it became known that NFTs would exist in STALKER 2, a post-apocalyptic open-world game that will hit the market in 2022. After mass outcry about the decision, the developer GSC Game World decided to do away with the integration of NFTs.

Oddly enough, it was originally heavily defended by the developer who claimed:

“Like any other developer, we need two main resources: time and money. Any money we earn during the development process (including the potential revenue from NFT) will be used to improve the long-awaited game to make it even better. “

It wasn’t the most tactful response and caused a lot of discomfort in the STALKER community. In the short term, there seems to be a lot of work to be done on integrating NFT into mainstream games.


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