Brings live streaming to the Metaverse for the first time
HONG KONG, June 27, 2022 /PRNewswire/ — iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), a leading cloud platform for business and marketing in China powering global brands with full-stack consumer lifecycle solutions, today announced the launch of Arohar, its proprietary live streaming-enhancing mobile application that integrates AI, AR, and interactive 3D avatars to bring users a brand-new To provide a Metaverse-based live streaming experience. iClick’s flagship product, Arohar, for KOL advertising in overseas markets represents a new SaaS paradigm for live streaming.
According to global consulting firm PricewaterhouseCoopers (“PwC”), the Metaverse-related market is expected to be reached $467.4 billion by 2025. With immersive virtual backgrounds and effects and the ability to create real-time facial animation avatars through AR technology, Arohar’s all-in-one live streaming solution marks iClick’s first step into the Metaverse market. Arohar currently allows users to access Meta and other overseas Metaverse platforms, and future upgrades will help accelerate the development of the Metaverse ecosystem and drive the transformation of the live streaming industry.
Arohar brings exciting new features to live streaming, including 3D avatars with AR tracking of facial micro-expressions and real-time facial animation, and immersive virtual backgrounds powered by AI image processing technology. Arohar is able to instantly recognize the physical features of the live streamer and generate a clear virtual image and background with no green screen. Through these innovations, Arohar offers a state-of-the-art Metaverse live streaming experience that allows users to leverage eight key features:
- Access to high-quality virtual backgrounds;
- Create animated 3D avatars in real time;
- Enhance facial features with beauty and makeup filters;
- Use multi-scene switching to ensure smooth and attractive live streaming;
- Remote control of the live stream via app or Bluetooth;
- Seamlessly share mobile game streams with friends and fans via screen sharing;
- Enhance live streams with built-in massive live streaming resources;
- Support live streaming on multiple social media platforms like Facebook Live, YouTube, Twitch, Twitter, Instagram and more.
Frankie HoiClick’s President of International Business, said, “We are very pleased to announce the overseas launch of Arohar, a breakthrough solution that enables Metaverse live streaming as part of our ‘SaaS+X’ business model. Arohar will be a key driver of our overseas market strategy We are focused on innovation to drive robust growth. iClick will continue to seek business opportunities in the Metaverse while continuing to accelerate the development of our SaaS product matrix to address brands’ challenges in the face of rapidly evolving business models and markets.”
Arohar is now available on Google Play Store and Apple App Store North America. Visit arohar.app for more information.
About iClick Interactive Asia Group Limited
Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading cloud platform for business and marketing in China. iClick’s mission is to empower global brands to unlock the enormous market potential of intelligent retail. With its leading proprietary technologies, iClick’s full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the consumer lifecycle. headquarters in Hong KongiClick is currently active in eleven locations across Europe Asia and Europe. Visit https://ir.i-click.com for more information.
Safe Harbor Declaration
This announcement contains forward-looking statements, including those relating to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the US Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will” , “expects”, “anticipates”, “future”, “intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. Such statements are based on management’s current expectations and current market and operating conditions and address events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including but not limited to the following: fluctuations in the Company’s growth; its success in executing its mobile and new retail strategies, including expanding its solutions beyond its core online marketing business; his success in structuring a CRM and marketing cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing customers or attract new ones; its ability to maintain content distribution channels and negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms and large and established internet companies; market acceptance of online marketing technology solutions and business solutions; Litigation and Negative Publicity Environments China -based companies listed in the United States; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future laws and regulations relating to privacy or data security; Ability to integrate and realize synergies from acquisitions, investments or strategic partnerships; the duration of the COVID-19 outbreak, including the emergence of COVID variants, and its potential impact on the Company’s business and financial performance; fluctuations in exchange rates; general economic situation China and other jurisdictions in which the Company operates; and the regulatory landscape in China and other jurisdictions in which the Company operates. Additional information regarding these and other risks is contained in the Company’s Annual Report on Form 20-F and other filings with the SEC. All information in this press release and the attachments is as of the date of this press release and the Company undertakes no obligation to update any forward-looking statements, except as required by applicable law.
For investor and media inquiries please contact:
iClick Interactive Asia Group Limited
E-mail: [email protected]
The Foote Group
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SOURCE iClick Interactive Asia Group Limited