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Mercury, the digital fan engagement platform focused on collegiate athletics, launched clemsontigers.ioa custom website offering insider access to Clemson sports teams along with digital collectibles.

As part of the three-year partnership, will be posting team updates, hosting chat forums and hosting virtual fan interactions with athletes – many of whom are expected to land NIL deals with the company. Users can become VIPs by signing up for a Tigers Membership Pass 2022-2023 which unlocks full online access to competitions and the ability to earn redeemable Tiger Points. The first 100 fans to register will receive their membership card for free.

“This is something real that the university is endorsing — this is a real Clemson platform,” Mercury CEO and co-founder Porter Grieve told SportTechie on Friday. “Because at the end of the day, the fans want to get closer to the athletes.”

Clemson and mercury also collaborate on NFTs related to the school’s sporting culture. Within weeks, will be releasing digital “Tombstone” collectibles that reflect the school’s custom of holding tomb ceremonies for the ranked teams they have defeated on the road over the years, including the 2014 Orange Bowl win State of Ohio.

“With Clemson, when the football team beats the top-25 opponent away from home, they essentially take that team and stick them in the ground,” Grieve said. “And they have a cemetery on campus with all these headstones against Alabama and South Carolina [and 22 others]. It’s this incredibly fascinating unique thing that only Clemson does.

“So we’re doing a drop where we’ve digitized the tombstones and reimagined them as digital collectibles, NFTs. And we’re doing a super limited drop, just 32 of them and the lucky fans who get there early and get one will be rewarded with great experiences year after year. So this year they’re doing this great project where they go to campus and run down the hill, shoot a field goal and get a tour of the facilities, and we’re going to reward them with memorabilia as well.”

Mercury, which debuted in 2021, has similar brand partnerships with Kansas (, Kentucky ( and Central Florida ( In the coming weeks, they will launch similar platforms for Oklahoma and Villanova, all with customization in mind.

“In Kansas, we took the James Naismith Court at Phog Allen Fieldhouse, digitally chopped it up into 100 pieces, and sold it in drops of five,” says Grieve. “And each sold out in less than three minutes. People can say, “I’m one of 80 to 100 holders of this court decision.” And we look forward to replicating that for the soccer field and other school’s pitches to compete for the most valuable spot. Like for example at [Kentucky’s] Rupp Arena.”

No fewer than 85 student-athletes from the four affiliated schools have already signed NIL to Mercury. Adam Breneman, former Penn State All-American football player, is Mercury’s vice president for NIL and media and will conduct in-depth interviews with many of the school’s players, including the Kentucky quarterback Will LevisKansas quarterback Jalon Daniels and UCF quarterback John Rhys Plumlee.

Grieve said the company’s goal is not just to highlight NFTs, but to customize virtual fan engagement for each campus community.

“Clemson is different from Kansas, which is different from Kentucky and UCF,” Grieve said. “So each one requires some kind of tailored approach.”


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