Philly area businesses embrace Halloween parades and promotions to boost marketing and sales


When it comes to sales, the holiday season is typically the busiest time of the year for many small businesses. But for many in the Philadelphia area, Halloween can also be a money-making opportunity. So what are some small businesses doing to make this year as spooky — and profitable — as ever, with just a few days until October 31?

Even if the season is already over dollar bubblesa Doylestown-based events company that throws foam and bubble parties (sounds like fun), owner Danny Remishevsky says it’s “still important to keep the brand name out there,” especially since this was his first season in business.

“One way to get in the Halloween spirit is to attend local parades,” he says. “Last Sunday we were at the Upper Perkiomen Halloween Parade with our Glow in the Dark Foam and Bubbles. It was really great to see the kids’ faces as we drove by.”

at Piggyback treatsa seller of healthy, sustainable pet food products, owner Jennifer Kirby, says she will be attending this year’s Hound-O-Ween and Fall Festival Event scheduled for Saturday in Northern Liberties.

“The event is organized to raise money Street Tails Animal Rescue,” she said. “It’s always one of our favorites. We donate prizes for the winners of the competition, we sell our treats to those who attend the event, and of course we bring one of our own dogs wearing our favorite costume as a tiger.”

While Kirby doesn’t expect the event to have a significant impact on sales, she believes attending is important to raising awareness of her company. “It doesn’t matter if it’s a holiday or not,” she said. “If you’re able to stand out, you’ll see an increase in sales and you’ll be more easily seen than the competition during peak shopping season.”

There will be no pets Urban Winery, a bar restaurant and function space in Center City. But there will be many Halloween activities to attract customers, such as B. Themed drag shows, including a mumbo-jumbo Party and a theremin-fronted orchestra playing spooky songs from David Lynch to Black Sabbath on Halloween night. (A theremin is an electronic musical instrument controlled by the performer without physical contact, so that’s pretty scary in itself, right?)

“Everyone loves a good theme,” said marketing manager Emma DeGennaro. “Throwing a Halloween party is just plain fun, and tapping into cult audiences of B-movie horror has always been popular.”

DeGennaro, noting that Halloween is an auspicious time for her customers to enjoy the harvest season of winemaking, is also running a special wine promotion.

If you really want to get your Michael Myers on, you can throw a few guns at them KickAxe throwing in old town. Hanna Allison, brand director at Ginger Cos., KickAxe’s parent company, says their Philadelphia location “goes all out with the decor” and is running a special for people in Halloween costumes to get a free beer or soda at the ax throw .

KickAxe offers entertainment for all ages including board games and food. It’s an especially fun place for Halloween, Allison noted, because “it’s the whole essence of our brand. In the Halloween season, people are looking for fun activities on the weekends and unique booth-like locations for happy hour.”

Even non-profit organizations can join in the Halloween fun. South Street Retrospective vintage, which sells clothing, accessories, shoes, furniture and housewares from the 1950s, counts Halloween as one of its busiest times. It procures spooky items throughout the year just to prepare for this month.

“First, we haul all our stock out of our basement and go wild with the decor,” said Jenn Friberg, the store’s general manager. “Then we create a Halloween themed window – this year it was Rocky Horror Picture Show, and it’s a hit. We also create costumes for clients who find it difficult to come up with ideas themselves.”

Fribergs Store also offers unusual decoration options.

“We can help with articles that Create a spooky decorationlike red and black velvet decorations, dark glass cocktail glasses, or used, damaged or stained vintage clothing with fake blood dripping all over it,” she said.

Holidays like Halloween can not only be a sales generator, but also a great way to market to new customers and increase your brand awareness. In the end, it’s all about how much effort you put in and how much fun you want to have.

“People are always looking for something that’s even just a little bit different or new, especially around the holidays,” Allison said, “so sometimes it’s as simple as a few decorations and some spooky music in the background to grab the attention.” attract someone’s attention and bring them to your business.”

Gene Marks is a Chartered Accountant and owner of Marks Group, a technology and financial management consultancy based in Bala Cynwyd.


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