Revolve Group, Inc. (NYSE: RVLV, “REVOLVE”) today announced it has signed a strategic partnership with Griffin Gaming Partners-backed entertainment studio Muus Collective, Inc. (“Muus”) to deliver a fashion-centric Web3 mobile gaming experience to create that aims to revolutionize how consumers engage with fashion. Expected to launch in 2023, the experience will feature digitally playable renderings of select fashion and beauty items from REVOLVE and FWRD.
REVOLVE was founded in 2003 with a vision to use digital channels and technology to transform the shopping experience. The company’s data-driven merchandising strategy and pioneering influencer marketing playbook have been instrumental in delivering a track record of profitable growth that has led REVOLVE to recently surpass $1 billion in annual revenue milestones. REVOLVE again demonstrates its disruptive approach to brand building with a foray into gaming and Web3 while collaborating with Muus.
“REVOLVE has always been at the forefront of transformative e-commerce,” he noted Michael Mente , co-founder and co-CEO of REVOLVE. “Today, digital fashion is on the rise and mobile gaming is the fastest growing form of media on the planet. In 2021, 49% of mobile gamers worldwide were women and there were a staggering 83 billion mobile game downloads data.ai worldwide. Especially with the emerging craze for virtual fashion, we’re excited to partner with Muus to create an elevated, gamified e-commerce experience that puts our latest collections in the spotlight and puts the consumer first.”
“REVOLVE is a pioneer in fashion with an incredibly loyal community,” he said amber payer , co-founder and CEO of Muus. “Through our partnership, players will connect with their favorite REVOLVE and FWRD brands and engage with trends through a gamified shopping and styling experience, collectibles, and deep social interaction. The platform will serve as a fashion playground, giving players the opportunity to become their own taste makers by providing tools for creative expression, peer-to-peer engagement and social sharing.”
Raissa Girona boss of REVOLVE Trademark Officer shared, “We are constantly working to bring our extensive global community of influencers and brands to the next level of sophisticated storytelling and engagement formats. Our partnership with Muus is our first step towards Web3 gaming and we look forward to expanding to new audiences by integrating REVOLVE’s network with Muus’ team of experts in fashion-centric entertainment experiences. Our immersive and experiential marketing practices have always been designed with the Customers designed to celebrate the best of life in every way and to be where it is – which increasingly is Web3.”
Griffin Gaming Partners (“GGP”), one of the largest venture capital firms focused solely on investing in the global gaming and Web3 markets, announced recently 5 million dollars in seed round funding for Muus. Together, GGP and Muus want to promote diversity in gaming, Web3 and fashion. Emil Wang CEO at LionTree, and Boyoung Kim , Senior Associate at GGP, sit on the Muus Board of Directors. “Griffin is a longtime admirer of the premium brand and platform that REVOLVE has built,” said Wang. “It’s a dream partnership to bring together Muus’ gaming and Web3 expertise and REVOLVE’s unmatched fashion merchandising and community-building innovation to create a truly game-changing experience at the intersection of fashion, gaming and Web3.”
The women-led founding team at Muus are veterans of the gaming and fashion/beauty industries who have worked at and with gaming brands including Electronic Arts, Nintendo, Activision, PlayStation, Xbox, Zynga and more, as well as fashion brands, among others Bottega Veneta, agent provocateur, Calvin Klein , Monique Lhuillier and other.
Media contact for REVOLVE Group, Inc.
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Media contact for Muus Collective, Inc.
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Media Contact for Griffin Gaming Partners
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About Muus Collective™
Muus Collective™ is an entertainment studio that creates community-driven, fashion-centric experiences that span mobile games and digital collectibles. Anticipating a 2023 launch, Muus Collective is developing its first web3-enabled mobile game that will allow players to find inspiration, create and monetize. Muus Collective is currently hiring for development engineers, designers and community leads. For more information visit https://www.muuscollective.com .
About Griffin Gaming Partners
Griffin Gaming Partners is a leading venture capital firm focused on the global gaming and web3 markets, with over 1 billion dollars in assets under management. The company was founded by Peter Levin , Phil Sanderson and Nick Tuosto , with LionTree as a strategic partner for certain investment funds managed by GGP. GGP invests in Seed through phases of growth at the intersection of content, infrastructure, social platforms and gaming-related Web3 businesses.
About REVOLVE Group, Inc.
Revolve Group, Inc. (RVLV) is the next-generation fashion retailer for Millennials and Gen Z consumers. As a trusted, premium lifestyle brand and online source for discovery and inspiration, REVOLVE offers an engaging customer experience from an extensive yet curated range of apparel, footwear, accessories and beauty styles. Founded in 2003 by Co-CEOs, Michael Mente and Mike Karanikolas , REVOLVE connects a deeply engaged community of millions of consumers, thousands of global fashion influencers and more than 1,000 emerging, established and owned brands through two complementary e-commerce experiences – REVOLVE and FWRD. Visit www.revolve.com for more information.
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. All statements contained in this press release are not historical or current facts are forward-looking statements, including but not limited to statements regarding the expected launch date of the Muus mobile gaming experience, the rise of digital fashion and the future of Web3 Words such as “will”, “expect”, “anticipate”, ” believe” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on our current expectations. Forward-looking statements involve risks and uncertainties, and actual results or results and the timing of events may differ materially from those anticipated in such forward-looking statements as a result of th These risks and uncertainties, including, among other things, risks related to the ongoing effects of the COVID- 19 pandemic include; demand for our products; economic conditions; our ability to cost-effectively respond to customer requests; the strength of our brand; Contest; system interruptions; our ability to fulfill orders; and other risks and uncertainties discussed under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission, including but not limited to our quarterly report on Form 10-Q, including for the current quarter 09/30/2022 which we expect to file with the SEC November 2, 2022 . You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement, and we undertake no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release.
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SOURCE Revolve Group, Inc.